The email marketing strategy as an activity to retain new customers The email marketing strategy has undergone drastic changes in the perception of both users and users in recent years. Nevertheless, it is indisputable that by using email marketing in a reflective and sensitive way we can achieve better exposure, more satisfied and informed customers, […]
What are conversions in digital marketing and why is it essential to track their results? Conversions are the actions that you want to be carried out by the user who lands on your site or landing page and are the main indicator to assess the effectiveness of a digital marketing campaign.
Web Analytics, an indispensable tool to monitor your web. Every online business has the real need to monitor site access and adhere to different KPIs (progress indices and objectives of its strategy) in order to maximize revenue. It is of fundamental importance to observe and quantify visits and conversions in order to achieve a positive […]
Agenzia Brand was founded in Milan in 1987 and even then in its payoff there was the term Marketing in addition to Advertising. Since its origins, in the DNA of Agenzia Brand there was the Marketing Plan with all its techniques that helped and contained what at the time was still the Farwest of wild Creativity. At that […]
One of the most commonplace is that e-commerce in Italy does not work. We can show you with case histories of the constant increase in sales that we have achieved with our customers. You are thinking about how to increase the turnover of your e-shop? Of course the Anglo-Saxon countries are ahead of us but […]
Anche Volkswagen cambia logo Un logo non è più per sempre, e anche Volkswagen ha deciso di fare un’operazione di rebranding del suo marchio ormai maggiorenne. L’annuncio è stato dato a fine agosto e durante il salone automobilistico di Francoforte è stato ufficialmente presentato.
Creating a Business Communication Plan for a Agenzia Brand is a fundamental moment in the corporate communication strategy. To clarify what a correct Communication Plan is and make the best of the concept, I propose this metaphor by G. Weinberg and J. Mares: “Think of the initial investment (for a new product or service) as pouring […]
Agenzia Brand is a communication and marketing agency based in Milan and has developed a successful Business Model that allows its customers, through a “multi-channel strategy”, to achieve measurable results in terms of turnover and, therefore, optimizing the ROI (Return-Of-Investment). STRATEGIC PLAN Agenzia Brand supports its customers starting from a Strategic Analysis and often from […]
A Bruxelles, dal 24 al 27 settembre, la multinazionale mostrerà le enormi potenzialità delle proprie stampanti per etichette, in grado di rivoluzionare il paradigma di un settore costantemente alla ricerca di produzioni in-house e on-demand Dopo l’esordio avvenuto nella scorsa edizione, OKI Europe Ltd (Pad. 8 – Stand C28) sarà tra i protagonisti di Labelexpo […]
Bridgestone fornisce oltre 1.2 milioni di veicoli nell’area EMEA con soluzioni dedicate alle flotte e servizi di mobilità in abbonamento A seguito dell’acquisizione di TomTom Telematics, avvenuta lo scorso 1 Aprile 2019, Bridgestone Europe ha annunciato che il nuovo nome dell’azienda sarà cambiato in “Webfleet Solutions” a partire dal 1 Ottobre 2019. L’acquisizione di TomTom Telematics […]