Advertising Milan from what is born ?

Advertising Milano has a reason for being because it is in the city of Milan that, historically, advertising in Italy was born. Etymologically, the term comes from AD-VERTERE: “to turn toward,” to capture attention in a thicket of seemingly similar proposals, told in seemingly similar ways. Telling the product and making it stand out from the crowd in a few seconds if with a commercial that will have cost you thousands of €uros. Capture your prospect’s eyes in a few moments and with a thumb scroll if you have chosen the web or social. Lock your customers’ gaze as they flip through a magazine. This is the goal of advertising

When does ZMOT (Zero Moment of Truth) trigger purchase decisions?

Is it just a matter of Budget? Is it only a matter of Creativity? Is it only a matter of Media?
Of course NO.
It is from the fusion of creativity, technique, allocable resources that Agenzia Brand develops and implements customized advertising campaigns, carefully planning the choice of media (traditional and new) so as to optimize the Client’s investment.

Brand Agency accompanies you throughout the construction of the Business Communication Plan:

• Definition of the creative strategy and its graphic and textual implementation, developed according to different media and media: press campaigns, social and web campaigns, audio and video spots;
• Construction of Media Planning and purchase of Advertising Spaces.
• reporting and KPI achievement
• Content optimization and allocated spending.

Because digital advertising must integrate with traditional advertising.

Digital communication is now at the heart of the advertising model adopted by most companies (ADV campaigns, Display, Programmatic, Retargeting), but once again it is the interaction between media and languages that makes the difference. Many new agencies were born in the last few years and do not have solid expertise in all media. For Brand Agency, the integration of various languages has been history for over 40 years, without ever losing sight of the result.

Milan advertising is a beacon for all of Italy

Advertising Milan is an inseparable pairing in Italy. More than 80 percent of advertising budgets have transited our city since the 1960s, and this has created a culture that can be felt in every corner of the city. Come and have an aperitivo on the Navigli, we are waiting for you, book a visit.