Corporate events as magical moments that must leave a lasting memory.

Corporate Events to Thrill, to Convince, that’s the challenge.

A Stand at the Fair, the Corporate Headquarters, a Point of Sale, a Hotel, but also a disused factory or a boat in the middle of the sea: the Event location can be anywhere, where nothing is out of place, but everything is out of the ordinary.

TheCorporate Event is a magical moment of discontinuity, of interruption of routine, preparatory to change, to the transmission of a message or foundational value of the Brand for whatever “tribe” it wants to speak to: the company’s employees, its top clients, its distributors.

The event has always been an important test case for Agenzia Brand and its sister company Kaos in which to express synergies and integrated skills.

Whether it is Trade Convention, Kick-off or business meeting, product launches, the Event requires timely organization, must bring added value to the Brand and make the participants have an interesting, rewarding, amazing experience that they will remember with pleasure.

The pitfalls of events and what never to do

Managing corporate events is perhaps one of the activities that requires the most experience:

• Never rely on agencies or eventologists who have not seen a cosmic-sized storm appear on the horizon (it has already happened to us).
• Do not have your booth designed by outfitters who have not previously assembled and tested your booth (this has happened to us before).
• Do not organize a road show without monitoring the squares or locations (this has already happened to us).
• Never choose a location on the company brochure (it has happened to us before).
• Never create an incentive without knowing your guests’ food intolerances (it has happened to us before).

In short, don’t rely on the clueless and the affable, and don’t trust your faculties too much either. Events, kick offs, fairs, are receptacles of pitfalls and turn events that should be unforgettable moments into disasters.

To achieve great results, AB’s Milan Corporate Events division puts at your disposal a proven track record as a “general contractor” in the field with a trusted supply chain that can meet a wide range of creative and technological needs. Try us to believe!
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