Agenzia Brand è un'agenzia di comunicazione a servizio completo con sede a Milano e offre la copertura a 360° di ogni servizio di comunicazione per aziende di grandi dimensioni, medie e piccole start up. Poter offrire in un'unica agenzia di consulenza, attività digital e tradizionali è essenziale per poter ottimizzare le risorse e l'efficacia della comunicazione aziendale.
Agenzia Brand da oltre 30 è a fianco di chi crede che il Brand aziendale è un valore o meglio, il vero valore di ogni azienda: i prodotti passano, il Brand no.
Business Communication Plan of Brand Agency
Our Business Communication Plan
HOW TO DEAL WITH IT
Making a Business Communication Plan (of course after drafting a good Strategic Marketing Plan) for Brand Agency is a key moment in the business communication strategy.
Agency Brand accompanies the Client throughout the construction of its Business Communication Plan, from content optimization to allocated spending.
To create a good plan we think of the initial investment as the act of pouring Of the water in a bucket pierced. In the beginning, the bucket loses a lot of water because the product does not yet represent a full solution to users’ needs and problems. in other words, it does not appeal to potential customers and slips away from the market without a trace. As a result, much of the money invested in traction will leak out of the bucket.
THE 11 POINTS OF THE BUSINESS COMMUNICATION PLAN
Let's clarify what the Business Communication Plan is.
To best render the concept, we propose this metaphor
“Think of the initial investment (in a new product or service) as the act of pouring water into a bucket with a hole in it. At first, the bucket loses a lot of water because the product does not yet represent a full solution to users’ needs and problems. in other words, it does not appeal to potential customers and slips out of the market without a trace. As a result, much of the money invested in traction will drip away from the bucket.
This is the time when so many founders make the wrong move. Because the money trickles away, they think it’s all wasted. On the contrary, this process tells you where the holes are in the bucket (the product). If you don’t interact with undecided Customers with due regard to this information, you are very likely to waste time doing the wrong things, in terms of product development.”
G. Weinberg and J. Mares
OUR BUSINESS COMMUNICATION PLANNING
THE WEB AT THE CENTER OF THE BUSINESS COMMUNICATION PLAN
In the Communication Plan now the web and digital logics are at the center and corporate strategies and media such as TV, Radio, Billboards are of almost exclusive use of a few hundred companies. In 99.99% of cases no startup will have the luxury of a TV campaign unless the product is a mass consumer good of a multinational corporation.
Therefore, we put the web at the center of our Communication Plan. Even large corporations now devote a significant percentage of their budget to the digital world. Certainly a Pmi Communication Plan cannot ignore placing the web at the center of its communication.
DIGITAL COMMUNICATION
THE MANAGEMENT OF BUSINESS COMMUNICATION PLAN
It would be easy to say to rely on a good agency, but there is a simple system for making a good corporate communications plan. Print the image we used to illustrate this article here and choose three of the activities shown. Then of the three, choose the main one that you will put at the center of communication. Invest a fair budget, neither too big nor too small (perhaps select a test area) and monitor the results, if it works you will continue on a larger scale.
As reported at the beginning, it is like pouring water into a bucket with a hole in it, as you begin to plug the main holes, you will plug the main holes. Remember that all communication is like water, if not well directed it goes away and you will disperse it. If the strategy just isn’t working try changing media, but give your bucket the right amount of time.
