Agency Brand Business Model

Starting with a Strategic Analysis and often a Marketing Plan, we analyze business objectives and agree on how best to achieve them, putting the right strategies on track and using the right tools. There is no recipe; each company needs an ad hoc analysis and operation that best meets its needs.

At the core of the strategy Brand Agency attaches great importance to Brand Identity, an enhancing element of the company’s identity, positioning and values. At this stage of the work, it is important to amalgamate the various aspects of communication such as: Brand Identity, corporate and product brochures, POP material, events, promotion, etc.

New digital strategies have disrupted corporate communication and made it essential to create a Web Site and/or e-Commerce, characterized by dynamism and attractive, responsive design, that represent brand identity and can be a real business tool.

There is no shortage of attention to Brand Awareness: values, vision and mission must be communicated and conveyed to the target audience in a coordinated and synergistic way to differentiate from competitors and tell users about the company’s true “unique selling proposition.”

Great attention is paid to developing relationships with the world of media both traditional (TV, radio, newspapers, periodicals, etc.) but also the world of new media (Blogs, social, influencers, etc.). This step is supported by an online and offline PR strategy, involving opinion leaders and newspapers aimed at the target audience. Useful in this regard is the use of the Creathead community for the development of buzz marketing strategies with the creation of online creative contests.

The next step is to put in place a Cross-Media Plan, involving the media most consistent with the company’s communication and business objectives. Brand Agency strategies are increasingly aimed at new media, without forgetting, however, the offline tools that complete the picture of integrated communication.

New media and digital tools are increasingly at the center of the strategies of Agenzia Brand and its web division, thanks to their measurability and the possibility of reaching target audiences more and more accurately: fromSocial MediatoEmail Marketing, fromSEOtoSEM, fromProgrammaticto Performance Marketing, and Retargeting. Agenzia Brand is able to “chase” users who have shown interest in the brand, leading them toward a purchase.

On-line and off-line promotions, incentive programs for the sales force or distribution channel, contests and prize events, surveys and/or dedicated Events. There are many specific actions of a communication more directly related to sales that Agenzia Brand, with its decades of B2B experience is able to make available to the Client, in a coordinated and synergic way to interventions of institutional brand awareness.

Marketing is unforgiving. For both traditional and web marketing. customer care always remains the moment of truth of the actions put in place, and it is most important to equip oneself with tools to verify liking, interest, and repurchase intentions. Agenzia Brand has equipped itself with a proprietary web platform to boost loyalty policies and maximize the retention rate of corporate customers, because losing a customer costs much more than acquiring one.

And last but not least,Results Analysis. The dynamism of online communication allows, through data analysis, to optimize actions to constantly improve performance. Thus, it is not a last step, but a “new beginning” of the flow that, from time to time, allows the company to grow its business!