Communication and marketing services

Strategic Marketing is one of the foundational competencies of the way we operate.

Brand Agency has developed it over the years, in cooperation with its sister company Kaos, not only to interact with our natural interlocutor within companies – MarCom Directors – but as a real business area.

Our specific activities, within the Marketing area include:

• Marketing/Business Strategic Plan related to Positioning-Marketing-Communication.
• Business Start-up Support: Business Plan and Dedicated Training
• Web analyisys : Brand Positioning and Competitor Analysis
• GAP Brand Strategy/Brand Positioning (internal perception and directions from target audience)
• Customer Satisfaction: Online and/or on-site surveys at Key-Clients
• Training modules and/or pathways for mentoring and accompanying desired changes

If you want to learn more about our approach Click below

The creation of a logo or brand is only a small part for what we understand branding to mean, but it often starts there.
Increasingly, in a world that is in a hurry and has “less and less time” to listen to the corporate narrative, form is substance, and the visual representation a company manages to give of itself becomes its primary message.

Etymologically, the term is derived from AD-VERTERE: “to turn toward,” to capture attention in a thicket of seemingly similar proposals, told in seemingly similar ways.

When does the ZMOT (Zero Moment of Truth) trigger purchase decisions? Is it just a matter of Budget? Is it only a matter of Creativity? Is it only a matter of Media?

To thrill in order to convince, that is the challenge of every corporate Event.

A Stand at the Fair, the Corporate Headquarters, a Point of Sale, a Hotel, but also a disused factory or a boat in the middle of the sea: the Event venue can be anywhere, where nothing is out of place, but everything is out of the ordinary.

Building the reputation of a brand, of a Company, of a Product, is the result of continuous, focused and differentiated activity.

Manufacturing competition and the speed of change to which we are subjected have taught us that success is no longer the child of “knowing how to do” alone but, at least equally, of “letting people know.”

Your website talks about you, your company, your products. It is the first “point of contact” a potential Customer of yours has with your Brand.

Do you want to continue to treat the visitor as one more number on the access counter or do you want to develop a “tailored” web presence that optimizes their browsing experience and your visibility and Business needs?

In the digital jungle, those who know how to use the network in a way that is increasingly integrated with corporate marketing policies will win.

It is not enough to win new customers, you have to keep them, retain them, optimize their retention rate, with integrated tools and policies, online and offline: communicate, listen, interact.

How to define a successful Social Media Strategy? What is “destabilizing” about it for the Company and for an Agency that supports it in building it like ours?

From Training to Action.

Over the years, Brand – Kaos Agency’s “Business Education” proposal has evolved consistently with the new languages/tools of communication used and the new levers of business , but it remains firm in its founding pillars and method approach.