Agenzia Brand è un'agenzia di comunicazione a servizio completo con sede a Milano e offre la copertura a 360° di ogni servizio di comunicazione per aziende di grandi dimensioni, medie e piccole start up. Poter offrire in un'unica agenzia di consulenza, attività digital e tradizionali è essenziale per poter ottimizzare le risorse e l'efficacia della comunicazione aziendale.
Agenzia Brand da oltre 30 è a fianco di chi crede che il Brand aziendale è un valore o meglio, il vero valore di ogni azienda: i prodotti passano, il Brand no.
The story of Agency Brand
WE ARE BRAND AGENCY
MARKETING AND COMMUNICATION AGENCY IN MILAN, WITH 40 YEARS OF EXPERIENCE
The network of our services, built over the years and the result of our experience, responds to the changing and increasingly complex needs of Clients who are still looking for tangible results, for proposals that convince and help sell.
THE HISTORY OF BRAND AGENCY: 40 YEARS OF EXPERIENCE IN COMMUNICATION
2023 -24 - Back to the Brand's Origins
Brand Agency deepens its original Mission: to support companies mainly in the B2B sector to enhance their Brand.
AB has tapped into its roots and in addition to carrying out a total re-branding has proposed itself to the market with the usual enthusiasm but with a sure course for itself and its customers. The key to everything is, as always,Strategic Analysis.
2021 -22 - Time to be green
Beyond the pandemic, and perhaps because of that event, these years deliver to us an awareness of the sustainability emergency for the planet.
The new communication will no longer be able to disregard the responsibility that every company, no matter how small, has in helping to put in place positive actions for the environment and the people it serves (staff and local community).
Brand Agency took note of this and enthusiastically began its journey to become a Benefit Society.
1985 - Born in Milan
Agenzia Brand was founded in 1987 by the intuition of Dario Preda, then an ambitious young creative eager to put ideas and teachings to use.
The newly born cut her teeth with brand design work, brand and corporate identity studies, and adv campaigns.
1987 - Peculiar Worlds
An industrial partner representing a pool of chemical-pharmaceutical companies joins the company.
Brand Agency begins a full-immersion in promotion, advertising (print and TV), naming and corporate image. We deal with B2B and from campaign to campaign we become experts in food supplements, fertilizers and seeds, furniture and design.
1988/89 - Communication & Marketing
With the addition of a new partner Anna Zannino, the marketing approach becomes the imprinting of the agency.
Consulting and training for small and medium-sized businesses become an important new line of business: Marketing MIX enters our vocabulary
1992/96 - IT time
Information technology deploys: Brand Agency acquires new clients in the Information Technology sector.
Most of our creativity is focused on computers, printers, fax machines, CD-ROMs, software.
1997/99 - From paper to the web
The Internet era begins for Brand Agency: a new media, a new business channel, a new world is born, and we want to be in it right away.
The facility adapts to new media, both in terms of skills and equipment.of the Internet!
INNOVATORS IN THE DIGITAL WORLD FOR 20 YEARS
2000 - Virtual POP
New partnerships in the web environment and established experience in marketing allow Agenzia Brand to be in effect a Virtual POP, becoming increasingly present in the IT world and interesting outside of it.
2001 - The group expands
Kaos, the management consulting firm dealing with marketing, strategy and training, with a multidisciplinary approach, is born, a structural partner of Agenzia Brand.
2005 - Creathead
Brand Agency founds Creathead, the community of creatives and creativity.
First platform in Italy to launch online contests, offer visibility to thousands of individual creatives and creative agencies, bridge between creativity and new information technologies.
2007/08 - PR and new location
We move to Milan’s Naviglio Grande and open the New PR and Events Business Unit.
The Brand Agency Press Office has been taking care of the communication of major Information Technology brands since its inception.
The Team grows with increasingly high-level professional profiles, as does the portfolio of services offered.
2009/17 - Brand Agency turns 30, bypassing the great crisis
The global crisis that erupts in 2009 forces the whole world of communication to change paradigm.
Brand Agency responds with measurable and network-oriented strategies. Social Media Marketing, SEO and SEM activity, Email marketing, Web Reputation, Programmatic & Native advertising are the communication horizons of the new decade.
We take up the challenge, equip ourselves with innovative services, and turn 30 years old by looking to the future!
2018/20 - Proprietary web-based platforms
Agenzia Digital is born, incorporating Creathead, Landing Pages Manager, Printobe, and Loyalty Club, proprietary SW platforms developed by Agenzia Brand and Kaos to manage digital campaigns, lead generation, and customer loyalty.
